Will Page

Challenges Facing the Music Industry in the Digital Age

Day 2, morning

Economic Insights from the Music Industry

Will's talk will cover (i) Adding Up The Music Industry, transposing it for Gaming in Scotland, (ii) A Primer on Collective Licensing in IP Rights and (iii) new insights in two-sided platform businesses. This will give a new understanding of how IP rights are ‘administered’, way’s in which platforms are leading to dis-intermediation and also a powerful lobbying platform for explaining the value of gaming to the Scottish and UK economy.


Will Page is the Chief Economist at the PRS for Music. Page graduated with an MSc in Economics at the University of Edinburgh in 2002. His role at PRS for Music is to provide analytical support to colleagues within the organisation and to provide economic insight to the media industry as a whole. His most notable work to date has been a collaboration with Eric Garland of BigChampagne titled 'In Rainbows, On Torrents', which asked whether the Radiohead legal free offering could compete with illegal free. His work can be found here: www.prsformusic.com/economics