Nicky Ormrod

IP Challenges in Making or Selling Abroad

Day 2, morning, Panel Discussion 1

A discussion on the IP challenges faced on entering new territories, and more particularly, the fascinating topic of SEGA's perspectives on the challenges of Russia.

Using IP to Evolve and Grow

Day 2, afternoon, Panel Discussion 2

Changes in IP perspective as a company matures from early stage SME to more established state, wherein the changes in perspective may be at least partially determined by the changes in the dynamics in the relationships between publisher and developer (eg, in the event a game is successful and there is desire for a sequel).