Harnessing IP for Value Creation
Day 1, afternoon, Commercial Session: Using IP to Improve Your Bottom Line
Martin will examine the different ways in which intellectual assets underpin digital business models and contribute value, using recent research conducted for the Creative Industries KTN Beacon project on IP and Open Source to illustrate evolving opportunities and challenges.
Martin Brassell is Chief Executive and co-founder of Inngot, the "innovation directory" established to assist organisations in unlocking the hidden value in their IP and intangibles. He spent 15 years in senior management within the information industry, prior to setting up an "Enterprise Hub" supporting high growth knowledge-based businesses.